Those who know their way around a cosmetics counter will be delighted to learn that in 2020, the world’s first Makeup Museum is opening in New York. The inaugural exhibit, “Pink Jungle: 1950s Makeup in America,” will explore every facet of the industry in that decade.
Why start with the 1950s? “The ’50s was a time of immense change,” Doreen Bloch, co-founder of the museum, told The Hollywood Reporter. “You have the advent of the color TV, which is game-changing for the makeup industry, where all of a sudden you can actually see the color of Lucille Ball’s lips in ‘I Love Lucy,’ and how that impacted the sale of cosmetics.”
The decade was a defining era for the world of modern makeup. Iconic brands and players in the industry emerged during this time, including Elizabeth Arden, Max Factor and Sally Hansen, the museum’s FAQ section notes. The exhibit aims to educate visitors about the origins of some of the most popular beauty trends to come from that time period that can still be seen today, such as the bold red lip and the cat-eye.
“It will be so powerful for people to understand the significance makeup has, and its integral part of every culture in the world,” Rachel Goodwin, celebrity makeup artist and Makeup Museum co-founder, said in a press release.
In addition to large-scale exhibits, the museum will also host events as well as have interactive and shoppable programming.
“What I really do hope is that makeup artists get a museum that legitimizes their craft in a way that has not happened before,” Goodwin told THR. “We’re called artists, but still seen as being on the fringe.”
Some interesting items you may see on display at the museum include historical artifacts, such as Erno Laszlo’s skincare collection, which was used by Hollywood movie stars Marilyn Monroe and Greta Garbo.
The museum is actively working to build its collection. If you believe that you may own a piece of makeup history that you’d like to donate, you can get more information about the process here.
Tickets will officially go on sale in March 2020 and will range in price from $25 to $40 per ticket, depending on the day and time, as well as the option to include add-on experiences, like master classes and beauty services.
The museum hopes to establish a permanent physical space. The debut exhibit will run for a period of six months. To aid in its development, the museum has created a Go Fund Me campaign, which has so far raised nearly $4,000 toward a $25,000 goal.